Portfoy
A calm home for every investment — stocks, funds, gold and currency in one view.
Investors were tracking their money across bank apps, broker apps and spreadsheets. The numbers existed — but nobody could answer the simple questions: how much do I have, where is it, and how am I doing against the market?
We designed a portfolio‑first app: one total, one clear distribution, one honest comparison with the market. Dense financial data was layered so the first glance is calm and the detail is always one tap away.
From the first questionto the shipped app.
One team owned Portfoy from strategy and concept to the final interface — no hand‑offs in between.
Strategy
We mapped how different investors think about their money and narrowed the product to three core jobs: see the total, understand the mix, compare with the market.
Concept
A “portfolio first” home with projection and distribution as the heroes — plus a social layer where investors can follow each other and share lists.
UX
Flows for multiple portfolios, watchlists and asset detail, with an information hierarchy built for dense numbers and fast scanning.
UI & design system
A light and a dark theme from a single component system, with a chart language that stays readable from a sparkline to a full‑screen view.
Portfoy is live on the App Store and Google Play, running on the design system we delivered in both light and dark mode.